Thursday, August 1, 2013

Do you have a CMO (Chief Morale Officer)?


I know it has been quite some time since I have put fingers to keyboard on this blog, so this might be a little rough – so bear with me.  We have been experiencing a lot of transition at my institution over the past few months and a flurry of thoughts and ideas have been filling my head.  Today is day one of the tenure of our new Vice President for Student Life.  All of this transition as the University is knee-deep in budget reallocation discussions.  To say the least, things have been less than stable as of late.  Being the eternal optimist I’m excited for what the future holds, but that is not to say it has not been a trying time, nor will it cease being taxing as we continue to move forward. 

All of this transition has led to discussions around the office and amongst colleagues as to how to manage morale.  These discussions have me thinking – who is the Chief Morale Officer (CMO) for the office, division, University?  Think about it, businesses, including universities, spend a lot of time and energy determining levels of executive leadership.  Here are a few common examples of executive leadership*:

Chief Executive Officer (CEO) is a top-ranking corporate position, responsible for overseeing operations. Often the company's president, the CEO reports to the chairman of the board and board members.

Chief Visionary Officer (CVO) is a new title being used in corporations to differentiate the holder from other corporate executives…the CVO is expected to have a broad and comprehensive knowledge of all matters related to the business of the organization, as well as the vision required to steer its course into the future.

Chief Financial Officer (CFO) is a corporate title for the person responsible for managing the company's financial operations. In many companies, the CFO is also the treasurer.

Chief Information Officer (CIO) is a job title commonly given to the person in an enterprise responsible for the information technology and computer systems that support enterprise goals.

And that is just a sampling of the titles that exist.  Most titles describe an essential function within a business or the university.  So the question that is asked is; what level of investment are we putting into classifying morale as an essential function.  I have colleagues who would challenge this notion. They might argue that morale is someone’s personal feeling so therefore each person should be their own CMO.  I can’t argue with that, as I do believe there needs to be some self-ownership over how you feel.  However, it is important that someone within the executive structure focuses on creating an environment that supports high morale.  They can’t create high morale for staff, or complete a task that makes it happen, but a lot can be said for creating an environment and space that promotes it. 

Through all of this transition I know there is a lot of out of my control.  As the Executive Director I will called upon to help navigate and manage my area through this transition.  Expectations will be high and nerves will be a bit raw.   but I realize and validate that now, probably more than ever, I work to add the title of CMO to my resume. 

* all executive leadership definitions were pulled from http://searchcio.techtarget.com on 8/1/2013